Brand Website for India’s Leading Kids Eyewear Company
Client: Pitt & Mitt ↗
Live site: https://pittandmitt.com/
Live website preview
Screenshots from the client’s production site — desktop and mobile layouts we engineered and shipped.
The Challenge
Pitt & Mitt operates across hospitals, opticians and pittmitt.com with 250K+ families and presence in 10+ countries. The site had to educate parents on safe infant-to-teen frames, showcase nine distinct product categories, and support dealer discovery without feeling clinical.
The Solution & Execution
We delivered a responsive brand site with category rails, milestone stats, playful visual language and CMS-friendly sections for campaigns — aligned with their mission of affordable, safe vision correction eyewear.
Project narrative
Pitt & Mitt has designed safe, comfortable eyewear for infants, students and teenagers since 2005. Their frames — AIRY lightweight weekend styles, BLUEblock lenses, EcoFriendly acetate, flexible no-metal designs, Stickon two-in-one sun conversions and TikFit sports tips — each need clear explanation for parents comparing options online.
Arham Technology structured the site around education first: why pediatric eyewear matters, how shapes and materials fit growing faces, and why eye-care professionals recommend the brand in India and export markets. Milestone counters (happy families, countries, dealer network) reinforce trust without overwhelming the layout.
Category pages balance playful brand tone with technical reassurance — UV protection for sunglasses, blue-light filtering for screen-heavy school years, and TEENPLUS lines for adolescents who reject “kid” styling. The experience works on mobile because most parent research happens between appointments.
Dealer and hospital discovery paths are prominent — many buyers still purchase through opticians after browsing online. Forms and contact modules route enquiries without breaking the premium brand feel. Performance tuning keeps image-rich sliders usable on mid-range Android devices common in Indian households.
For manufacturing and lifestyle brands needing catalog-grade web presence, see our website development and custom website development services — or frontend engineering for design-system scale.
Deliverables & Engineering Scope
- ✔ Custom responsive website
- ✔ Product category architecture
- ✔ Performance optimization
- ✔ Dealer / contact funnels
- ✔ Accessibility-conscious layout
- ✔ Analytics integration